![]() ![]() If no one shoots down their flights of fancy, horological Dodos hit the streets. When left to their own devices – shielded from marketing mavens‘ influence – design teams can easily become divorced from retail reality. In this case, there’s no modern artist to blame. It’s rarer (only 99 made), it’s lost more of its original value (72 percent) and you get a lifetime warranty (as opposed to three years).Ĭorum deserves credit for creating a complete horological farrago – a watch where none of the aesthetic elements have anything to do with each other. This entirely positive manufacturer reviewer feedback loop encourages watchmakers to create products from the Just Because We Can School of Watch Design – technologically sophisticated timepieces destined to end-up in the “Sell to the Gray Market At Any Price” column in the watch dealer’s ledger.Īs mentioned above, Corum CEO Severin Wunderman brought modern art and high horology together for their limited edition Bubble series.įor what it’s worth (less than four grand), the Centro outdoes the Ti-Bridge on three fronts. Interestingly, Adams’ review used the word “interesting” five times. “There is a lot to like about it,” ’s Ariel Adams declared at the time of the Ti-Bridge’s launch. ![]() Part of the blame rests on the shoulders of the horological press, which never met a junket watch they didn’t like. The titanium-cased tourbillon is an excellent example of Corum’s combination of technical prowess and aesthetic failure. Not sold.Īssuming the Corum Ti-Bridge sells at the new asking price – which I don’t think we can – the watch will have shed 67 percent of its original retail price. This watch is one of “just” 500 Ti-Bridges made. Like most of Corum’s expensive watches brought to market back in the day, the Ti-Bridge wasn’t a mainstream model. (no commission on link) offers the following new-in-box Corums at astounding discounts. The following limited edition products pushed the outside of the envelope – and folded like a cheap tent. Which brings us to today – and yesterday’s Corum catastrophes. The timepieces released under his watch have added credibility to the brand’s pretense that they’re still Swiss. Biard launched what he calls “disruptive collections” (e.g., Lab 01), he reined-in Corum’s worst excesses. They charged the former Girard-Perregaux international sales director and CEO of Russia-centered watch distributor Lifestyle Products International with reinvigorating the moribund brand for their Chinese audience.Īlthough Mr. ![]() The vertically integrated Chinese conglomerate continued along the heritage plus art-for-art’s-sake path laid out by Corum’s previous owner. Wunderman’s death in 2008, Hong Kong’s Citychamp Watch & Jewellery Group added Corum to its portfolio, which includes the incredibly restrained Eterna brand (awesome video here). Īlthough there were some hits and terrific parties, the strategy didn’t pan out. In 2000, Holocaust survivor and Gucci watch license holder Severin Wunderman bought Corum and launched expensive limited edition “artisan” pieces like the Big Bubble 52 Magical Matt Barnes above. It did so largely on the back of its Double eagle and Walking Liberty coin watches, and its flag-strewn Admiral’s Cup. Retail prices shown represent the current replacement value of the item and are the manufacturer's suggested retail price which may not reflect actual selling prices.Born in 1955, Corum was one of the few small Swiss watch brands that managed to survive the quartz crisis as an independent. Prices are subject to change without notice. This site, including its owners, operators, and developers, are not affiliated with nor endorsed by Rolex, Rolex USA, or any of its subsidiaries, in any way, nor are they an authorized dealer of any of the fine Swiss watch brands or any other brands of watches or jewelry items offered for sale. and/or their respective trademark owners. Datejust, Day-Date President, Presidential, Super President, Pearlmaster, Masterpiece, Submariner, Cosmograph Daytona, Explorer, Sea Dweller, GMT Master,Yacht-Master, Air King Milgauss, Prince, and Cellini are all registered trademarks of the Rolex Corporation (Rolex USA, Rolex S.A.) All trademarked names, brands and models, mentioned on this site are the sole property of Rolex, USA, Inc. Unless purchased directly from an authorized Rolex dealer, all Rolex watches are considered pre-owned. DeMesy Fine Watches is not an authorized Rolex dealer nor is it affiliated with the Rolex Corporation or any of its subsidiaries. ![]()
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